GENERATION CITIZEN

DIRECTOR, MARKETING & COMMUNICATIONS

Location: Remote (Preference for CT, MA, RI, WA, DC, VT, ME, AZ, DE, MD, & NH)

ABOUT US

Generation Citizen offers tools for the rising generation to build civic skills and make America the inclusive, multi-racial democracy that we need. We are transforming how civics is taught by providing equity-rooted, real-world civic education, which helps students understand how governments function and how they can make a difference in the system. Through hands-on civic education, legislative advocacy, coalition building, and youth leadership development, we teach young people how to have a voice and become active citizens in their communities.

JOB DESCRIPTION

Generation Citizen is looking for an experienced, strategic communications leader to elevate our brand and amplify the importance of student voice and project-based, K-12 civic learning as a pathway towards a thriving, participatory democracy. This Director-level role is a hands-on, "player-coach" position designed for a builder who thrives at the intersection of high-level strategy and tactical execution. You will be responsible for defining and implementing our national communications and marketing vision, for leveraging data to optimize our media reach and digital presence, and for further positioning GC as a thought leader at the intersection of democracy and education. In this role, you will oversee, develop, and mentor a small but dynamic team, including a part-time Social Media Manager and a seasonal intern, while also managing external PR firms. You will lead with both vision and precision, balancing the development of scalable infrastructure with direct involvement in drafting, designing, and executing high-impact content that advances our student-centered mission.

KEY RESPONSIBILITIES

External Communications & Marketing Strategy (25%)

• Architect and oversee a comprehensive, multi-channel marketing and communications strategy that elevates GC’s brand and drives engagement, aligning with our student-centered, pro-democracy mission.
• Define the strategic vision for national content; empower and supervise the team, at national and regional levels,  to execute high-impact newsletters, impact reports, and campaigns.
• Manage and refine GC’s national brand strategy, ensuring consistency while allowing for regional nuance.
• Leverage data and analytics to drive digital marketing growth, moving from basic reporting to audience-focused optimization.
• Set the roadmap for our digital presence, overseeing website architecture and managing partnerships with external agencies and vendors.

Civic Voice & Public Affairs (25%)

• Define the strategic PR roadmap; proactively position GC leaders as thought authorities through op-eds, media placements, and high-impact speaking engagements.
• Direct the team and outside firms in building and maintaining relationships with key media outlets, journalists, and influencers.
• Ensure our visual and written narrative is cohesive, impactful, and authentic to the diverse communities we serve.
• Leverage GC’s communication channels to influence district leaders, policymakers, and fundraisers to prioritize student-led, project-based civics.
• Develop and deploy digital assets (preformatted templates, graphics, newsletters) to amplify GC’s impact during signature events, impact webinars, legislative sessions, and Civics Day experiences.

Content Creation & Project Management (30%)

• Lead daily content creation, including writing copy for newsletters, reports, and digital campaigns, and producing visual assets.
• Establish directional priorities for, and supervise the social media manager’s creation of the content calendar and digital community engagement. 
• Manage GC’s day-to-day editorial calendar, ensuring all content is produced, scheduled, and published on time.
• Drive end-to-end project management, tracking all key deliverables, coordinating cross-functional inputs, and ensuring deadlines are met for all communication workstreams.
• Manage the creation of marketing materials for fundraising and school partnership recruitment, collaborating across GC’s national and regional teams, and overseeing internal staff or outside consultants as needed.

Systems, Infrastructure & Organizational Learning (10%)

• Engineer the systems, communication workflows, and infrastructure that allow a distributed team to operate with speed and clarity.
• Drive organizational alignment on GC’s brand strategy and ensure its effective implementation across all regional sites.
• Foster an internal culture of storytelling; build and manage equity-centered training resources that elevate staff expertise across the organization.
• Establish and enforce internal policies for social media, brand usage, and external affairs to maintain organizational integrity and agility.

Leadership & Team Management (10%)

• Lead, mentor, and coach the communications team, specifically supervising a Social Media Manager and a seasonal communications intern. 
• Provide clear guidance and delegate tactical components of social media to direct reports, while remaining personally involved in high-impact content creation and narrative development. 
• Foster a collaborative environment that balances high-level strategy with tactical excellence, setting clear performance goals, providing regular feedback, and actively managing professional development. 

QUALIFICATIONS AND SKILLS 

• Minimum of 5 years of experience in a communications-focused role (organization or agency), showing progressive responsibility, success in scaling infrastructure/systems, and strategic execution in non-profit, government, or mission-based contexts.
• Experience managing at least one direct report for at least one year.
• Demonstrated capacity to communicate public policy information to non-specialist audiences
• Demonstrated outstanding writing, editing, and proofreading skills, including the ability to prepare materials across diverse media, audiences, and channels.
• Proficient in developing and editing compelling materials; expertise in technology platforms such as Google Docs/Sheets, Canva, Hootsuite, and social media tools (Canva experience highly preferred).
• Proven track record of executing communications tasks with high autonomy, ranging from content design and copy editing to CMS management.
• Ability to problem-solve, manage multiple work streams, and maintain strong, process-oriented systems in a fast-paced environment.
• Strong relationship-builder and empathetic listener, with the ability to provide/receive direct, supportive feedback to connect, engage, and inspire others.
• Highly collaborative spirit with a focus on project management, ownership of outcomes, and the ability to work effectively both individually and through others.
• A deep commitment to Generation Citizen’s mission and passion for impactful storytelling that respects the diversity of our communities, with particular attention to the nuances of representation.
• Commitment to diversity, equity, and inclusion, continuously striving to create an inclusive culture through listening, shared learning, nurturing the workplace, and celebrating the diversity of our staff.
• Strong written and oral communication skills, with an ability to maintain professionalism while working effectively with members of diverse communities and stakeholders.
• Ability and willingness to travel to meetings and events in GC locations, when needed.

NOTE

This position works primarily remotely but will be expected to travel no more than 30% of the time to attend monthly in-person team days, organizational retreats, special events, external partner meetings, conferences, and other potential in-person activities. Required in-person opportunities include, but are not limited to, annual staff retreats, funder meetings, school visits, and region-based Civics Day events. This role may include a limited amount of overnight travel.

HOW TO APPLY

Complete the application and be sure to attach a resume and cover letter. A recruiter will reach out to qualified candidates to schedule a phone screen. While the hiring timeline is subject to change, the GC team hopes to have the DIRECTOR, MARKETING & COMMUNICATIONS role filled by or before September 1, 2026. Thank you for your interest in joining our team at Generation Citizen. We look forward to reviewing your application! We encourage applicants to submit their applications early. 

SALARY

Generation Citizen is committed to maintaining a compensation and total rewards package that supports our ability to recruit and retain a diverse and talented team. As we make decisions about compensation, we are guided by the following values: clarity, consistency, and internal pay equity. Roles on the National team extend throughout the country, causing a wider salary range due to geographic variation versus regional roles that have a set salary. 

The salary range for this role is $87,444 to $91,817. 

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Diversity, equity, and inclusion (DEI) are values that Generation Citizen is committed to upholding across our business operations. To accomplish our purpose of Generation Citizen, we think it takes a diverse and inclusive team. All qualified candidates are encouraged to apply for this position.

GC’S CORE VALUES

Our best benefit of all? The opportunity to work alongside smart, passionate colleagues who are working to rebuild our democracy in alignment with our core values of grassroots change, systemic impact, collaboration and diversity, action, and open-mindedness.

VACATION TIME, PTO & PAID HOLIDAYS

Generation Citizen offers unlimited PTO, a set of paid holidays, and a fully-paid winter break that happens from December 24th through January 2nd of each year.

MEDICAL, DENTAL & VISION BENEFITS

GC offers all full-time employees medical, dental, and vision benefits through a co-employment relationship with Emplova, a professional employer organization (PEO). Emplova provides five competitive Cigna medical plans for employees to choose from, as well as vision and dental plans with MetLife. All medical, dental, and vision benefits are effective the 1st day of the month after an employee’s start date. GC subsidizes up to 80% for employees and 65% for their dependents, based on the selected plan.

ANCILLARY BENEFITS & PERKS

• Laptop computer
• Monthly $100 Work-from-Home stipend
• $150 Work-from-Home set-up reimbursement
• Flexible Spending Account
• Health Savings Account
• 401(k) with a 3% employer match (capped at $1,000 annually)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP) through Emplova Health Advocate
• Tickets at Work 
• Pet Insurance